Aye, it is true… after suffering pressure from the government and feeling the squeeze in it’s pockets, PepsiCo Inc. has put together a 5 year plan to make it’s products more appealing to the “health conscious” consumer and to avoid being prodded by the government.

So what exactly are they planning on doing?

“…to cut the sodium found in each serving of its key brands by one-fourth in five years” [Source]

But wait! There’s more!

“The company also set two goals for the next 10 years: to cut the average added sugar per serving by 25 percent and saturated fat per serving by 15 percent, in addition to adding more whole grains, fruits, vegetables and low-fat dairy into its array of products.”

After reading this article I really wasn’t sure how I felt. I mean on one hand I have a soft-spot which likes to recognize and mention any kind of conscious effort towards better health, but this is fucking Pepsi Co. A billion dollar corporation, and when it comes to business, emotions should be chucked at the door. They sure didn’t have a conscience while they sold their over-sugared crap for the past how many years? No wait… decades.

So my final impression of this health stunt? (which is what it really is) – Who the hell cares. They are making a crappy product less crappy. Whooptie doo. It ain’t enough. I rarely have pop – the only time I do is when I want a rum&coke. But that’s the thing, I use COKE, not Pepsi.

But if they are even remotely serious about this… here are further suggestions for this company:

• How about eliminating the massive amounts of MSG in Doritos? Classic case of a good product saturated with shitty ingredients.
• Screw 5 & 10 years… who the hell will remember your silly “reduce sugar” plan after a god damn decade? Reduce this shit NOW (1 year) and replace all the aspartame with Stevia. I believe Coke has already successfully implemented Stevia in some it’s beverages so why cant you?
• TRUE health drinks aren’t hard to make. Really, they aren’t… fire your sugar hungry chemists and hire ones that actually give a rats ass about their own health, then ask them to make a beverage they would consume themselves AND would give to their own family.

I’d say that’s a pretty good start. Much better than their marathon inspired plan that results in a quick PR boost.

Discuss: If you’re not a complete moron, I assume you have suggestions of your own. So let’s hear them…  What else should they do?

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